Umbrex Weekly Roundup

By December 13, 2016

A weekly roundup of news about, and insights from, Umbrex members.

 

Dubai – Driving the Fintech Revolution in the Middle East

Fintech is a necessary component of today’s global market. David Martínez de Lecea highlights the potential of Fintech in the Middle East.

 

Steps for Startups to Define Their Target Market

Defining your target market is key to successful marketing campaigns, but what if you do not have the market research budget needed to build a customer profile? James Black offers startups and smaller businesses key steps they can take to define their target market.

 

Streamlining the Supply Chain

Successfully managing the supply chain of a company can make a significant improvement to profit margins. Soyini Coke introduces expert advice from Spend Management Experts on strategic supply chain planning.

 

Creating a New Corporate Culture

At this year’s FIPP World Congress in Toronto, Canada, guest speaker Peter Kreisky, provided key insights into the changing media landscape and how CEOs and media organizations need to adopt change and “build a culture of co-creation.”

 

The Opportunity of Collaborative Database

James Phimister tackles the issue of siloed databases and provides three examples that have combined databases into a common environment to maximize efficacy.

 

 What Do You Want to be When You Grow Up?

Dr. E. D. Wala Chabala, author of Laggards of the Economic Development Project, identifies why all companies must continuously ask how they want to grow to remain competitive.