Umbrex Weekly Roundup

By April 11, 2017

A weekly roundup of news about, and insights from, our global community of management consultants.

 

The Future of Healthcare with Medical Technology

The chemical construction of each human being is unique, and it is also influenced daily by multiple  variables that affect the body and mind. The food we eat, air we breathe, stress levels, and happy thoughts alter the chemical balance in our bodies. As such, it is near impossible to develop a drug that is fully compliant to each individual. To address these deficiencies, medical technology is turning to personalized medicine. In this article for a-connect, Winton Gibbons offers a view into the future of medical technology and the direction we need to take to get there.

 

A Pricing Solution to the Soaring Costs of Pharma and Medical Devices

The rising cost of drugs and medical devices has increased the ire of the public towards pharma companies. Ian Tidswell provides facts, figures, and pricing insight to the problem of future pharma costs. He will also be participating in an Executive Round Table on these topics in Zurich April 27 sponsored by the European Pricing Platform. We look forward to hearing about the round table discussions.

 

Old-Fashioned Service with AI Technology – The Future of the Family Business

Soyini Coke provides an interesting article on AI and how it is being integrated into the most unlikely of businesses. In this post, she interviews a father and son who run a landscaping company and discovers what adopting AI means for their family business.

 

Marketing Insights and Priceless Memories from MasterCard

Discovered in the archives of Kaihan Krippendorff’s articles, the entertaining and illuminating 2-minute story behind MasterCard’s winning marketing campaign “Priceless.” And why focusing on what not to do or pursue is a vital part of the marketing strategy. Kaihan is the author of four books on themes of strategy, innovation, competition, and organization.

 

MHealth – Apps and Services in the Future of Health Care

Kevin Agatstein explores the technology, benefits, and business of mHealth apps in a growth industry.

 

Improve Your Business Development Efforts for Your Consulting Firm

From his widely read and engaging blogs, David A. Fields, author of Guide to Winning Clients, provides a proven business development strategy for consultants. The cascading buckets technique is explained and illustrated.