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Robbie Kellman Baxter served as a consultant to Netflix when all they did was mail out DVDs. That experience got Robbie thinking deeply about a new emerging business model. She developed these ideas over a period of nine years before publishing in 2015 her book The Membership Economy: Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue.
In our discussion, Robbie goes into some detail of how the book came about, how she promoted the book, and how it transformed her practice from more traditional consulting projects to work that is more advisory in nature. She has made an investment in becoming a thought leader, and it has paid off: Robbie is regularly invited to give keynote speeches, and she has clients who’ve read the book and reached out to ask for her help. You can learn more about her work by reading her book, The Membership Economy, and by checking out her website: peninsula strategies.com
Robbie studied at Harvard College and Stanford Business School, and started her consulting career at Booz Allen. She has been running her own consulting firm, Peninsula Strategies, since 2001, and has been a successful independent professional for 16 years.