Umbrex Weekly Roundup

By May 30, 2017

A weekly roundup of news about, and insights from, our global community of management consultants.



Trends and Tactics in Market Research

Soyini Coke provides an article on the essentials of market research with links to further information.


How to Kick-start your Track & Trace (Serialization) Program.

Evren Ozkaya provides 10 practical steps to set up a track and trace serialization program for Pharma companies.


The Limitations of ROI Calculations

Kaihan Krippendorff thinks beyond the constraints of best practice budgeting to explain why basing the validity of a project on forecast ROI can limit innovation and groundbreaking opportunities. He also offers three steps that can help show the potential value of innovative opportunities when the ROI bottom line bottoms out.  Kaihan is the author of three books on business strategy.


Startup Village Event for Entrepreneurs in Moscow

Martin Roll, author of Asian Brand Strategy, is a keynote speaker and moderator at an event held by the the Startup Village in Moscow on June 6-7, 2017. The  largest start-up conference for technology entrepreneurs in Russia and the CIS countries, this event will host 20,000 participants, represent 4,000 startups and host 1,500 global investors from more than 30 countries.


A chapter of Martin’s book can be downloaded here.


How to Manage Conflict within Your Team

Susan Drumm provides some excellent advice and practical tips on mitigating unproductive conflict between team members and also explains why conflict, when managed well, can be productive.


The Key to Building Institutional Trust

The consultant to consultants, David Fields explains why it is beneficial to focus on building institutional trust over individual trust, and he provides three preliminary steps to move in that direction.  David’s latest book The Irresistible Consultant’s Guide to Winning Clients, has received 90 reviews in just 4 weeks.


Keeping Your Team Together – Recession Proof Tips for CMOs

Robbie Kellman Baxter identifies the need for CMOs to focus on leadership and strategy and offers tips for maintaining their team during an economic downturn in this downloadable PDF.