Umbrex Unleashed

By July 11, 2017

Mike Bendit on building a referral network

Our guest today is Michael Bendit, an independent professional based in NYC who started his consulting career as a principal at Booz & Co.

Michael has two sides to his practice:

  • He runs a consulting practice, with a particular focus on strategy and pricing
  • He also represents multiple software development shops, primarily focused on digital marketing agencies

Michael has created a referral network in NYC that has been meeting every two weeks for several years. His group includes a range of independent professionals that all serve digital marketing agencies, with different specialties, and every two weeks they get together to share leads and look for ways to collaborate. Getting a group like this up and running takes a lot of effort, but has been successful at generating a flow of work over time and is something that independent professionals might want to consider replicating.

You can read more about Michael’s software firm at