Lisa Overton on customer intercept interviews Our guest today is Lisa Overton, a McKinsey alum and an expert on market research. Today Lisa is an independent...
Our guest today is Ron Hubsher, the Managing Director of the Sales Optimization Group and the author of Closing Time: the 7 Immutable Laws of Sales negotiation.
Ron’s book is in print but not available on Amazon – he explains what happens when you buy his book from his website, and why he doesn’t sell his book anywhere else.
Ron has a multifaceted business – he does consulting projects to sales organizations, he provides training programs, and he gives keynote speeches.
In some cases, he delivers his training programs himself; he’ll also license the training program to a client and make money while he sleeps.
In our wide-ranging conversation, Ron discusses several case examples of how he works with clients, and along the way I learn how a playing card in an Atlantic City casino is different than one used in Las Vegas.
You can find Ron’s firm on the web at www.salesOG.com