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How to Gain Market Acceptance of Trade Marketing Initiatives

August 15, 2019 6:34 am Published by henrietta.poirier

Andre van Regenmortel shares an article that clarifies some of the basic and often overlooked misunderstandings between consumer packaged goods (CPG) manufacturers and multi-brand retailers, from the perspective of the supplier.

Categorised in: Business Operations, Marketing

This post was written by henrietta.poirier

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