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Where the Subscription Business is Going in 2020

Robbie Baxter Thought Leadership
January 16, 2020

Subscription businesses were a big deal in 2019, so what’s the forecast for 2020? Robbie Kellman Baxter shares her expertise on what lies ahead. 

I’m no fortune teller, but something about the beginning of a new year and a new decade makes me want to start spouting predictions. Actually, this isn’t the first time I have taken a crack at predictions. The final chapter of my new book THE FOREVER TRANSACTION is all about the future of subscription and membership models too.

Here’s what I think will happen.

 

In this post, topics covered include:

  • There will be a right-sizing of the “Subscription Box” industry.
  • Subscription “Managers” Will be Everywhere.
  • Subscription CMOs will swing back toward strategy and away from “growth hacking”.
  • Consumers will start subscribing to the thing itself, not just services and boxes.
  • Big Companies will try to buy their way into the Membership Economy through Acquisition.
  • Healthcare will become increasingly consumer-centric, which will lead to more forever transactions.

Read the full article, Crystal Ball: The World of Subscriptions in 2020, on LinkedIn.

tags Business Models, Membership Economy, Membership-Based Business, Saas, subscription businesses