Key Presentation Tips Based on the Science of Persuasion
Paul Millerd shares a comprehensive guide on how to communicate complex information in simple ways, and how to create memorable presentations with 20 secrets from strategy consulting and persuasion science.
How do you build a memorable and persuasive presentation?
I spent over ten years working in the consulting industry at places like McKinsey and Boston Consulting Group and now as a freelance consultant. Communication is central to everything the consulting industry does and in some ways explains why the industry has been so successful for so long. Yet, across the business world and increasingly in the entrepreneurial community, few understand how to present information in a compelling way. Most default to the behaviors of their colleagues or the templates that their company provides. While these methods may result in a beautiful slide, the content tends to fall short.
I am motivated to help people tell remarkable stories, communicate complex information in simple ways, and to teach people how to be memorable. Over the past several years, both through my work and through my research, I have identified many “secrets” of what it takes to create compelling and impactful presentations.
The article covers the following points in detail:
-Make your message memorable
-Structure your message
Read the full article, 20 Secrets From Strategy Consulting & Persuasion Science To Create Memorable Presentations, on the StrategyU website.