B2B Marketing

Can Manufacturing Join the Membership Economy?

Robbie Baxter Thought Leadership
December 16, 2019
tags B2B Marketing, Saas, subscription models

Robbie Kellman Baxter reviews the progression of the subscription business model, from the early days of SaaS to a future of manufacturing based on the subscription model.

My first job after business school was as a product manager at an enterprise software company. I picked it because it was one of the first companies experimenting with what today we call Software-as-a-Service, and I could see that was going to be the futureIt just made so much sense. The old business model had been a licensing one. You paid a one-time (huge) fee to own the software and be able to run it on your site, using your own hardware. If you wanted to customize the software, you hired a professional services person to code it. Most people also paid for a maintenance contract for basic upgrades and bug-fixes. But if you had customized the software at implementation, then anytime you wanted to upgrade the software, you had to bring the professional services person back.

 

Points covered include:

-The benefits of Saas

-Transformation in manufacturing

-New business models

 

Read the full article, Why manufacturing is about to be disrupted by the Membership Economy, on Robbie’s website.