Brand Identity

Expert Insights on Building Brands

 

Susan Meier was recently interviewed on the Expert Insight Interview where she shared her expertise in brand strategy building.

The world is rapidly changing, and many things are being disrupted or reinvented. While various activities are paused at the moment, it’s the perfect time to reflect on your business and brand. It is the first step on the road to finding the right strategy and determining the place of your brand in that new environment. Reflect on every aspect of your business, from your team, products, and offers to its purpose, values, and uniqueness. Think about what your brand stands for and what you want it to stand for, so you can assess what kind of future you want.

 

This interview includes points on:

  • Brand reflection
  • Audience assessment
  • Building brands with promise

 

Watch the full interview, How to Build a Brand with Promise, on the  SalesPop website.

 

Brand Thinking for Growth Post COVID-19

 

Susan Meier was recently interviewed on The Growth Zone where she shared her expertise on good branding strategies and how to upscale brand visibility.

Brands of all kinds are seeing a huge need to rethink and reinvent in the new context we’re faced with. The game has changed, but the basic rules remain the same.

I encourage people to step back from that (social media), before you build your platform and presence, you need to think about who you are and what’s going to be really interesting and meaningful for the customers you serve. So I encourage my clients and those entrepreneurs and small businesses that I advise to start thinking about themselves. So often, myself included, we start with the products or service is, we know what it is we have to offer, but around lies three different things, the way that I see it: who you are as an individual and what you bring to the table, what is that DNA, what are your core values, dig into your specific identity so that you discover the origin story before you dive into your products and services. That’s going to start the process of understanding what really makes you different.

 

Points discussed include:

  • The myths about creativity that hold us back
  • What makes a good branding strategy?
  • How can the creative part of branding stay on track?
  • What are Susan’s tips to scaling one’s brand visibility?

Listen to the podcast, What makes a good branding strategy?, on The Growth Zone.