Brand Loyalty

Merging Creative and Critical Thinking

 

Susan Hamilton Meier shares her thoughts on the merger of analytical and creative thinking and the processes and tools she has designed to help teams problem-solve more creatively.

I turned up at the Boston Consulting Group, probably as the only hire who had never opened a spreadsheet before, so that was interesting, and I ended up, by virtue of that, getting assigned to projects where I did a lot more people skills, so I did a lot of interviews, I gravitated towards their consumer goods practice, and it was actually after they put me through business school, and it was actually after business school, which was around the time when companies were trying to work out what their brands meant in an online environment that I discovered the discipline of branding and that very interesting question of what your brand means. 

 

Points covered in this talk include:

  • How she became interested in branding
  • Discovering the discipline of branding online
  • Consumer research and branding
  • The driving forces behind brand loyalty

 

Listen to the full podcast, Brand Strategy with Susan Meier, on the Dream Business Radio podcast.