Brand Management

You Don’t Know the Answer ‘till You Ask the Question

February 11, 2020

 

James Black provides a comprehensive list of questions designed to help you build a marketing strategy that can help your business move forward in 2020.

Entering the New Year provides a great opportunity to take a quick audit of your brand or business to identify opportunity areas in your 1) customer understanding, 2) go to market strategy and 3) marketing capabilities. These 20 questions are designed as thought-starters to help you get a sense of the state of your business.

 

Areas covered by the questions include:

  • Brand/Business proposition
  • The path to purchase
  • Marketing plans
  • Marketing capabilities

 

Read the full article, 20 Questions to Help Your Brand or Business See 20/20 in 2020, on LinkedIn.