brand messaging
How to Tell a Story Well – A Story that Will Engage, Connect, and Sell
Susan Meier shares an always-relevant post on storytelling that explains why brevity, honesty, and making it memorable are key components of a good story well told.
There’s a passage from the childhood classic One Fish Two Fish, Red Fish Blue Fish that I personally consider to be the best story ever told:
‘My hat is old, my teeth are gold.
I have a bird I like to hold.
My shoe is off, my foot is cold.
My shoe is off, my foot is cold.
I have a bird I like to hold.
My hat is old, my teeth are gold.
And now my story is all told.’
Good storytelling is a powerful thing. People don’t engage with products or data; they engage with stories. In the world of business, one of the best skills you can cultivate is how to tell a story well.
Here are 3 things that made Dr. Seuss such a captivating storyteller that you can add to your toolbox tomorrow:
Key tips include:
- Choosing five key points
- Finding the truth in the story
- How to use repetition
Read the full article, 3 Reasons Dr Seuss Was A Genius Storyteller (And How You Can Be Too), on ChangeCreator.com.
A Brand Messaging Framework that Builds Bridges
Jonathan Paisner identifies the cause of tension between corporate marketing and brand marketing, and how you can bridge the divide with a brand messaging format that communicates company vision and value for the end consumer.
B2B companies experience an ongoing tension between corporate marketing and product marketing – because their goals aren’t completely alignedFor corporate marketing, the brand is built upon a big idea that aims to capture the promise of the organization at a macro level. In technology and tech-enabled markets, this big idea can be pretty grand (think IBM’s Smarter Planet). For the organization as a whole, this big idea helps to bring different pieces of the company together behind a common purpose and perspective.
Read the full article, Bridging the Gap between Corporate Marketing and Product Marketing, on the Brand Experienced Group website.
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