Branding

Why Creativity Is Important in Every Role

 

In a recent interview on The Transformative Leader Podcast, Susan Meier discusses the importance of integrating creativity at work even, and especially, in jobs not traditionally considered creative.

I always had these two very strong, for a long time, parallel and separate tracks of things that I was interested in. I was always interested in the arts, both in making art and studying the history of art, and then I was also really captivated by the problem solving analytical thinking piece that drew me into consulting. And that was my first job as an undergrad at the Boston Consulting group. So I loved the nature of my work, but that job by itself didn’t activate that visual piece for me, so for many years I had these two parallel worlds where I would go to my art studio, I would paint, I would exhibit my work, inhabit a space with a completely different set of people from this other world where I was in management consulting and working with Fortune 500 companies, making spreadsheets, thinking about operations and logistics. And then I discovered branding.

 

Key points include:

  • Merging the creative with the analytical
  • Why activating both sides of the brain is key to unlocking creativity
  • How integrating creative and artistic practices into standard business processes can prime the brain for innovative thinking and solutions
  • How creativity and fulfillment are related, at home and at work.

 

Listen to the podcast, “Embracing Creativity in the Workplace”  on the Ghannad Group website. 

 

Merging Creative and Critical Thinking

 

Susan Hamilton Meier shares her thoughts on the merger of analytical and creative thinking and the processes and tools she has designed to help teams problem-solve more creatively.

I turned up at the Boston Consulting Group, probably as the only hire who had never opened a spreadsheet before, so that was interesting, and I ended up, by virtue of that, getting assigned to projects where I did a lot more people skills, so I did a lot of interviews, I gravitated towards their consumer goods practice, and it was actually after they put me through business school, and it was actually after business school, which was around the time when companies were trying to work out what their brands meant in an online environment that I discovered the discipline of branding and that very interesting question of what your brand means. 

 

Points covered in this talk include:

  • How she became interested in branding
  • Discovering the discipline of branding online
  • Consumer research and branding
  • The driving forces behind brand loyalty

 

Listen to the full podcast, Brand Strategy with Susan Meier, on the Dream Business Radio podcast.

 

Branding Broken Down

 

Susan Meier was recently interviewed on the Change Creator podcast on the fundamentals of building a brand.

In her nine years of helping companies build their brand identity, Susan has always set aside a portion of her portfolio for these smaller projects despite them being less lucrative for her. The payoff? They inspire her and she learns a lot from them. She enjoys contributing to entrepreneurs who are just starting out. That aha moment when the small, independent professional who has come to her for help realizes what their true identity is, who their audience is, and how they empathetically connect with them is something Susan finds truly rewarding. She refers to these elements as the three pieces of branding.

 

In this interview, Susan discusses:

  • Discovering and leveraging uniqueness
  • The pitfalls of social media
  • Advice for early stage entrepreneurs

 

Listen to the full interview, Electrifying Your Brand Strategy to Amplify Your Impact, on the Change Creator’s website.