customer engagement

Can a Business Fulfill Religious Needs?

Jason George Thought Leadership
January 13, 2020
tags Business strategies, customer engagement, professional development

Jason George explores the relationship between the human need for ritual, community, and purpose, and the organizations or entrepreneurs who see that need as their next opportunity.

 

Come all ye faithful

Some of the devoted choose to meet in the early morning, braving the cold and arriving at their nondescript buildings in the predawn darkness. The name on the sign outside might reference “soul” or “cross,” but there is nothing outwardly grand about these places. The real draw is the service about to start inside.

The congregants’ earlier interactions have acclimated them to social norms like dress codes, so they choose their attire with the fastidiousness of early Puritans. This leads to a generic sameness among the group—deviation would make one stick out, and this experience is not about the individual.

 

Key points include:

-The pursuit of salvation through testing the body

-How brands like SoulCycle and CrossFit fulfill the need

-Religion-as-business

 

Read the full article, The Business of Religion, and the Religion of Business, on Jason’s website.

How to Become a Platform Powerhouse

Amanda Setili Thought Leadership
January 8, 2020
tags Business Growth, customer engagement, digital strategy

In the digital age, Amanda Setili explains why every company — big or small – needs a platform strategy to connect with customers.

 

Today’s businesses now live or die based on how well they cultivate and connect those who they do business with. Just look at the seven most valuable companies in 2019—Apple, Microsoft, Alphabet (parent company of Google), Amazon, Facebook, Alibaba and Tencent. Each created their success by deliberately and aggressively building powerful platforms to connect customers, content providers, suppliers, and others to each other.

 

Amanda provides five detailed steps toto build a vibrant, self-reinforcing community that can propel your company’s success.

 

The five steps shared include:

Step 1: Take inventory.

Step 2: Attract and connect your ideal.

Step 3: Assure participants get value.

Step 4: Create physical or virtual engagement platforms.

Step 5: Listen, observe, enhance.

 

Read the full article, Why Every Company — Big or Small — Needs a Platform Strategy on Amanda Setili’s company website.

How to Catch a Customer with these Communication Hooks

Robyn M. Bolton Thought Leadership
December 11, 2019
tags communication, customer engagement, professional development

Robyn Bolton shares five techniques that can help you understand your toughest customers in this post recently published on Forbes.

Let’s be honest, we love talking to people who just ‘get’ us. I believe this is because we often must hold a number of conversations with people who don’t ‘get’ us.

In business, the people who don’t understand us are the ones we desperately need: Our customers. Many might not understand why your products or services cost so much, why your offerings are so complicated or why they should choose your service over a competitor’s.

 

Points covered in this article include:

-How to open the conversation

-How to learn from customers

-How to ask the right questions

-How to share your opinions

-Knowing your limits

 

Read the full article, Five Techniques To Help You Understand Even Your Toughest Customers, on Forbes.