Digital product

Shifting from a Project to Product Mindset – Why and How

 

Tirrell Payton explains why it is beneficial to shift from a project to a product mindset and provides seven tips that can help accelerate the process. 

‘Digital’ continues to grow in importance as a first class business discipline, just as important as marketing, finance, or strategy. Therefore, product management has become more important as the primary lever to bring digital products and services to life. Given that, more organizations have begun to shift their thinking from a ‘project’ mindset to a ‘product’ mindset.

While the difference may seem semantic in nature, the implications can be substantial. A project mindset precludes a beginning, middle, and end of a project with a defined scope. A product mindset precludes orientation around the customer, and continuously evolving the offering to stay aligned with customer wants, needs, and opportunities to delight. The organizations that can best align themselves with customers are the organizations that win in the digital economy. 

According to Gartner, ‘Digital product management is a blend of art and science, an emerging discipline that expands the scope of the product manager’s role. Organizations that embrace and invest in this discipline are better-equipped to capitalize on market shifts and changes in business dynamics, including disruptions.’

 

Tips in this article include:

  • Think in problems, not solutions
  • Think in experiments, not analysis
  • Deliver value, not features

 

Read the full article, Seven Tips to Accelerate Product Mindset Shifts, on LinkedIn.

 

Priceless Advice on Building Your Subscription-based Business

 

Subscription-based business models have transformed how many companies engage and retain customers. From B2B to B2C, the popularity of developing a subscription-based service has been steadily increasing and is fast becoming the new normal in terms of a sustainable business model. Robbie Kellman Baxter, leading expert in this field, has recently launched a new podcast Subscription Stories – tales from the trenches, where she interviews leaders of this revolution about how they’re using subscription pricing and membership models to redefine the biggest industries and generate predictable recurring revenue. 

Subscription models are crazy powerful. Savvy small companies can easily deploy them to knock huge Goliaths off kilter. We’ve seen it in entertainment, software, hardware, news, retail, hospitality—the list goes on. 

‘Our goal is to teach forever habits.’ Joanna Strober has reimagined the youth weight loss industry through her wellness program, Kurbo. Tune in to hear Joanna talk with Robbie about the role of a human coach in a digital program, how to communicate with both parents and kids, and instilling habits in customers for the long term.

Joanna Strober is an entrepreneur and investor who founded Kurbo, the first digital weight loss platform for kids. Joanna grew Kurbo into a subscription business so successful that it caught the interest of WW (Weight Watchers reimagined), one of the biggest names in wellness. She is currently the CEO of Kurbo and a Senior Vice President at WW. Before diving into the weight loss industry, Joanna was Senior Managing Director at Sterling Stamos, and co-authored Getting to 50/50. Joanna earned a Bachelor’s Degree from University of Pennsylvania and a JD from UCLA school of Law.

 

Highlights from this episode include:

  • What triggers people to enrol in subscriptions and what motivates people to make subscription a habit
  • The 7 key areas of competence in a subscription business
  • The “reverse freemium” model, and the power of breaking the mold when it comes to adopting a subscription model

 

Listen to the full podcast, Kurbo’s Joanna Strober on a digital program to make kids healthier, or download the transcript from the Robbie Kellman Baxter website.

 

Welcoming new member Uma Sethi

Umbrex is pleased to welcome Uma Sethi. Uma was a Founding member and Principal at BCG Digital Ventures, where she led multi-disciplinary teams to innovate and launch new startups, digital products or experiences.

Prior to that, she was at McKinsey for nearly 10 years. She served as the America’s Retail Practice Manager for 4 years and the remainder as a classic strategy consultant. Uma was also a Founding Member of globalgiving.com.

Uma currently lives in Redondo Beach, California with her husband and 2 young boys. Uma is looking to collaborate on innovation or strategy projects.

Welcoming new member Richard Cho

Umbrex is pleased to welcome Richard Cho with Growing Abundance Mindsets.  Through his time at Gartner, Bridgewater, and McKinsey Richard developed a set of tools, frameworks and practices that have been adapted from leading business thinkers and applied across multiple Fortune 500 company teams to successfully drive new initiatives.

Often times technology problems are usually business engagement problems, and he has a track record of getting these initiatives on track. Richard is passionate about building world-class cross-functional digital teams that go after big goals by developing a culture of meaningful trust-based relationships and continuous learning.