digital strategy

Welcoming new member Christopher Rischard

Umbrex is pleased to welcome Christopher Rischard.  Christopher Rischard spent eight years as Digital Leader in the TMT practice at Booz & Company based in Paris and Madrid focused on digitalization, data and tech-enabled growth strategy. After several years as a Principal, he set off as an independent consultant in London in 2014. Prior to Booz and his MBA at INSEAD, Christopher lived in Washington DC where he was raised and he worked for 8 years in enterprise solutions sales at MCI Telecommunications. Christopher would be delighted to collaborate on digital strategy, digital transformation and digital value creation engagements for both corporate and private equity clients.

Welcoming new member Luke Xie

February 27, 2020

Umbrex is pleased to welcome Luke Xie with Lux Advisors.  Luke is a former McKinsey Business Analyst with the strategy practice and has been independent consulting since 2013. He has operating experience across early & late stage start-ups including Airbnb, Sentio (consumer hardware), and Coda Automotive (electric vehicles). Luke also has venture capital experience from working at Romulus Capital (early stage) and RocketFuel (blockchain). He has functional expertise in digital strategy, due diligence, entrepreneurship, growth, innovation, and support.
Luke lives in Los Angeles and is an avid racing driver and instructor. He is happy to collaborate on projects worldwide and is conversationally fluent in Mandarin.

How to Organize for Going Digital

Stephen Redwood provides a post that addresses a common problem most companies face when shifting to a new system: how to organize all the moving parts to prepare for the transformation. 

 

Not since the world went from moving around by horse and cart to the use of steam engines, has the pace of change accelerated as much as it is now. So, when back in February 2018 Forrester published a paper entitled Digital Rewrites the Rules of Business it quite rightly focused on the need for companies to think transformational, rather than incremental when figuring out how to adapt to the digital world.

Many of my clients are on this journey and have asked me the question: “How should we organize for digital?”

 

Points covered in this article include:

 

1: The right reporting line for digital

2: Capabilities within the digital function

3: How to resource digital

4: The readiness of company culture

 

Read the full article, How Should We Organize for Digital?, on LinkedIn.

How to Become a Platform Powerhouse

In the digital age, Amanda Setili explains why every company — big or small – needs a platform strategy to connect with customers.

 

Today’s businesses now live or die based on how well they cultivate and connect those who they do business with. Just look at the seven most valuable companies in 2019—Apple, Microsoft, Alphabet (parent company of Google), Amazon, Facebook, Alibaba and Tencent. Each created their success by deliberately and aggressively building powerful platforms to connect customers, content providers, suppliers, and others to each other.

 

Amanda provides five detailed steps toto build a vibrant, self-reinforcing community that can propel your company’s success.

 

The five steps shared include:

Step 1: Take inventory.

Step 2: Attract and connect your ideal.

Step 3: Assure participants get value.

Step 4: Create physical or virtual engagement platforms.

Step 5: Listen, observe, enhance.

 

Read the full article, Why Every Company — Big or Small — Needs a Platform Strategy on Amanda Setili’s company website.