digital strategy

Welcoming new member Samantha O’Neill

Umbrex is pleased to welcome Samantha O’Neill.  Samantha is an independent consultant with expertise in Marketing, Digital strategy and Customer Experience. She was most recently the Chief Marketing Officer for Sun Life Canada where she ran a broad portfolio including Marketing, Customer strategy, the Digital properties (from the strategy through development), and the newly built Customer Experience capabilities.

Prior to Sun Life, she was with LoyaltyOne and ran their Analytics function, serving Air Miles’ Partners with advanced analytics to support their Marketing and Merchandising strategies. Before she joined LoyaltyOne, Samantha spent 7 years at McKinsey, serving Retailers and Financial Institutions. Samantha is also CPA (CA).

She lives in Toronto with her husband and 3 tween/teen children. She just recently returned to consulting and is looking to collaborate on projects in the Marketing, Digital and CX space though she also has extensive experience in Transformation and Change and in Insurance and Wealth.

Steps to Secure a Successful Digital Strategy

February 7, 2021

 

Nils Boeffel provides key steps you can take to ensure your digital strategy will be successful. 

Everyone is talking about digitalization, but many people and organizations get it wrong. To them it means throwing technology at things, hoping that they will get better. What is it really, what does it mean, and how do you think about it and implement it?

Last year I led a digitalization workshop at a company where they were looking to increase their digitization efforts. They recognized the need to move ahead (mainly due to changing market demands and the competitive situation), had several topics already under way, and wanted to “speed things up.” During the workshop it turned out that many things were already being done in different parts of the organization, that there was no central digital strategy, that the digitization was not integrated with their overall corporate strategy, and that the initiatives were taking longer than planned, and not providing the expected benefits.

How could they do it better, and what would it take to successfully define a digital strategy and implement digitalization?

What is digitalization?

The main aspect of digitalization means bringing information (data) and people (the users of the data) closer together, and bringing more data into an easily accessible and usable digital format. Digital data is only helpful if the information is used to provide value, accelerate or simplify processes, aid in decision making (as in KPIs), or help us better understand a topic.

 

Key points include:

  • Three key roles in digitalization
  • Phases of digital strategy
  • Puting digitalization on the corporate agenda

 

Read the full article, Digital strategy or digital disaster – how to develop a successful digital strategy, on Boeffel.net.

 

Welcoming new member Suheb Ahmad

Umbrex is pleased to welcome Suheb Ahmad with Digital. Suheb is an entrepreneur and an ex-BCG consultant. He was one of the few associate consultants hired specifically for digital practice in BCG. He is particularly good at building long-lasting client relationships and has a knack for product development and problem-solving.  With over 4+ years of experience and his background, surely sets him apart from others.

A Resource on the Digitalization of Your Business

 

Morten Stilling shares an insightful white paper that explains what the SPOT model is and why it can help you through the initial digital discovery process. 

The SPOT Model is a simple but powerful methodology for digitalizing your business with a clear outset in your business strategy. It brings out experienced pains and identified opportunities, and observes common themes found across these.

  • Strategic objectives guiding your business
  • Pains experienced by your organization
  • Opportunities identified by your team
  • Themes observed across pains and opportunities

When you apply The SPOT Model to your digital discovery process, you get off to a good start on your Digitalization journey.

Strategic objectives

All activities in a business should take its outset in business strategy. If your business does not have a well-defined and broadly-communicated strategy, stop reading, go develop one, and tell your employees what it means.

Everyone involved in the digital discovery process must be aware of the context within which the process will be undertaken. Is your business, for example, planning to grow organically or through acquisitions? Are you expecting to expand geographically? Do you have cost-down initiatives in the making? Such strategic plans are important to discuss so all involved have a shared understanding of the industry, company, and market position.

 

Key points include:

  • Opportunities identified
  • Themes observed
  • After digital discovery: prioritization, delivery and benefit realization

 

Read the full white paper, The SPOT Model for Digital Discovery, on spot-solutions.dk.

 

Welcoming new member Christopher Rischard

Umbrex is pleased to welcome Christopher Rischard.  Christopher Rischard spent eight years as Digital Leader in the TMT practice at Booz & Company based in Paris and Madrid focused on digitalization, data and tech-enabled growth strategy. After several years as a Principal, he set off as an independent consultant in London in 2014. Prior to Booz and his MBA at INSEAD, Christopher lived in Washington DC where he was raised and he worked for 8 years in enterprise solutions sales at MCI Telecommunications. Christopher would be delighted to collaborate on digital strategy, digital transformation and digital value creation engagements for both corporate and private equity clients.

Welcoming new member Luke Xie

February 27, 2020

Umbrex is pleased to welcome Luke Xie with Lux Advisors.  Luke is a former McKinsey Business Analyst with the strategy practice and has been independent consulting since 2013. He has operating experience across early & late stage start-ups including Airbnb, Sentio (consumer hardware), and Coda Automotive (electric vehicles). Luke also has venture capital experience from working at Romulus Capital (early stage) and RocketFuel (blockchain). He has functional expertise in digital strategy, due diligence, entrepreneurship, growth, innovation, and support.
Luke lives in Los Angeles and is an avid racing driver and instructor. He is happy to collaborate on projects worldwide and is conversationally fluent in Mandarin.

How to Organize for Going Digital

Stephen Redwood provides a post that addresses a common problem most companies face when shifting to a new system: how to organize all the moving parts to prepare for the transformation. 

 

Not since the world went from moving around by horse and cart to the use of steam engines, has the pace of change accelerated as much as it is now. So, when back in February 2018 Forrester published a paper entitled Digital Rewrites the Rules of Business it quite rightly focused on the need for companies to think transformational, rather than incremental when figuring out how to adapt to the digital world.

Many of my clients are on this journey and have asked me the question: “How should we organize for digital?”

 

Points covered in this article include:

 

1: The right reporting line for digital

2: Capabilities within the digital function

3: How to resource digital

4: The readiness of company culture

 

Read the full article, How Should We Organize for Digital?, on LinkedIn.

How to Become a Platform Powerhouse

In the digital age, Amanda Setili explains why every company — big or small – needs a platform strategy to connect with customers.

 

Today’s businesses now live or die based on how well they cultivate and connect those who they do business with. Just look at the seven most valuable companies in 2019—Apple, Microsoft, Alphabet (parent company of Google), Amazon, Facebook, Alibaba and Tencent. Each created their success by deliberately and aggressively building powerful platforms to connect customers, content providers, suppliers, and others to each other.

 

Amanda provides five detailed steps toto build a vibrant, self-reinforcing community that can propel your company’s success.

 

The five steps shared include:

Step 1: Take inventory.

Step 2: Attract and connect your ideal.

Step 3: Assure participants get value.

Step 4: Create physical or virtual engagement platforms.

Step 5: Listen, observe, enhance.

 

Read the full article, Why Every Company — Big or Small — Needs a Platform Strategy on Amanda Setili’s company website.