e-commerce

Welcoming new member Chris Moe

Umbrex is pleased to welcome Chris Moe with Cartograph. Chris Moe joined McKinsey in 2011 as a BA, focusing primarily on Sales & Marketing for B2C companies, across topics including pricing, digital pricing, and growth. After leaving to spend two years at a structured credit hedge fund in NYC, he returned to McKinsey and split between Marketing and Sales and work in Education, focused on University transformations. Chris co-founded Cartograph in 2018, an agency focused exclusively on Amazon consulting for emerging CPG brands.

Chris now lives in Austin, TX, and is always happy to talk Amazon, eCommerce, or CPG.

Welcoming new member Brendan Kelly

Umbrex is pleased to welcome Brendan Kelly.  Brendan Kelly has more than 15 years of professional experience across multiple sectors and industries including public affairs, top-tier consulting, and financial services.

Following an early career as a lobbyist for the Irish financial service industry, he joined the Dublin/London office of McKinsey in 2010 where he worked primarily on strategy and operations for clients in the banking and insurance sectors. On leaving McKinsey in 2014 he worked initially as an independent consultant before taking up a role as Head of Strategy for Credit Suisse’s ¬†private banking business in Europe based in Switzerland. He returned to independent consulting in early 2019 to have greater freedom to develop his own entrepreneurial ideas.

Brendan’s distinctive strengths include conceptual problem solving, communications, and team leadership and his working style combines the intellectual rigor of consulting with pragmatism and practicality.He is particularly interested in supporting projects in strategy development and implementation, change and transformation, and program management.

In addition to his strong background in financial services, Brendan has a proven track record in driving change and creating value across multiple industries including Food, e-commerce, publishing, and pharma. Brendan’s focus is on serving clients in the UK, Ireland, Switzerland and Western Europe.