Robbie Baxter brings the subscription-based business model to education and shares how it can benefit from the Membership Economy.
The past year has been a difficult one for schools. It sometimes seems like everything’s in flux.
Many families have changed strategies. Some have left traditional schools to join neighborhood pods. Others have gone from independent schools to public schools to save money. At the same time, some public school families have gone private, fleeing the chaos of the public school system. And, to make things more complicated, some students have moved out of the area, but are still learning virtually from their original school.
Schools are left wondering—will the students who left come back? Will the new families stay beyond this year? And is virtual learning going to be part of our new normal?
In this uncertain time, loyalty has never been more important.
I’ve devoted much of my career to helping organizations build loyalty, building the kind of “forever transactions” that justify predictable recurring revenue.
So the question is, does what I’ve learned working with subscription businesses and membership organizations apply at schools?
My answer is yes…and I’ll show you why. But first, let me tell you how I came to be so interested in this question of how organizations build loyalty so deep and so trusted, that customers take off the consumer hats, don their membership hats and stop looking for alternatives.
Key points include:
- Defining the promise
- Retaining loyalty
- Connecting with superusers
Read the full article, What Public, Private & Independent Schools Can Learn about Membership from Silicon Valley Subscription Companies., on LinkedIn.
Umbrex is pleased to welcome Divya Agarwal. Divya spent eight years with McKinsey having started as a business analyst out of college. She is a creative, committed, and analytical partner to industry-leading clients to deliver organization turnaround of $500M+. Expert in culture and organization structure redesign, talent strategy and people analytics, and designing and delivering skill-building programs for managers and executives. She is affiliated with McKinsey Academy, an innovative learning digital platform and suite of experiential and digital skill-building offerings at organizational scale, having led its early stage product and client development.
Divya’s passion projects are in education and wellness. For two years, I worked with Education Resource Strategies, a national non-profit that partners with K-12 leaders to allocate time, people, and funds. I serve on the board of Vidya Gyan, a non-profit committed to education success and healthy habits for young girls in rural India, and Coney Island Prep, the first charter school in South Brooklyn. She’s held faculty and advisory roles with the MIT’s Middle East Entrepreneurs of Tomorrow and McKinsey Learning. Finally, at Harvard, she was a Teaching Fellow with the Kennedy School and Graduate School of Education. She’s an athlete, having trained as a competitive gymnast and dancer growing up. She is a certified Yoga teacher through Yoga Alliance and Kula Yoga Project and teaches in NYC.
Divya is keen to collaboration on projects focused accelerating the potential of talent and an organization’s design.
Umbrex is pleased to welcome Pablo Craievich. Pablo has over 20 years of experience in senior management roles in strategy (McKinsey&Co and ANZ) and in business management, integration and turnaround across a number of industries (e.g. banking, education, retail, telecom and professional services). Throughout his career, Pablo developed strategies to tackle complex industry issues and led businesses going through significant transformation or complex market environments.
Pablo is based in Melbourne, Australia and is happy to collaborate in projects across Australia and Asia-Pacific.