Robyn M. Bolton provides key tips that you can take to motivate corporate executives into action.
Things we know we should do because they’re good for us:
Eat 5 servings of fruits and vegetables each day
Floss twice a day
Get 10,000 steps a day
Consistently invest in innovation
Let’s be honest, the above list could also be titled, “Things we know we should do but don’t.”
Why? Why do we choose not to do things that years of research prove are good for us and for which solutions are readily available?
Because they’re inconvenient, uncomfortable, expensive, and, most of all, because we have not yet been burned by not doing them.
Experience is a better motivator of change and driver of behavior than knowledge. We don’t floss until we’ve had one (or more) painful and bloody dentist appointments. We don’t buy insurance until we have to deal with a break-in. We don’t invest in innovation until we’re desperate for revenue, profit, or growth.
The good news is that, at least when it comes to innovation, we don’t have to wait to be desperate or to get burned before we do what we know we should. We can create experiences that motivate change.
Key points include:
- Borrowing relevant experiences
- Creating experiences of success
- Immersing everyone in the experience
Read the full article, How to Get Corporate Executives to Walk Their Innovation Talk, on the MileZero website.
Umbrex is pleased to welcome Wendy Richards with MarTel Advisors. Member of the Board for AMC Natural Drinks, Wendy advises this family-held Spanish corporation on international strategy and leadership development. Beyond the boardroom, she builds team cohesion through executive coaching and change management, serving PE and Venture-backed firms.
An experienced Chief Marketing Officer in the investment industry, Wendy’s clients include Makena Capital Management and Altegris Investments. She led telecoms finance for HSBC in London and the design and roll-out of the first digital mobile networks across Europe for AirTouch/Vodafone based in Brussels. Wendy was honored as Fortune’s “Top 50 Most Powerful Women in Business in Europe”.
A McKinsey and Stanford alumna, she is an avid sailor at home on San Francisco Bay and has sailed her 41-foot sloop across the Med and the Caribbean.
Umbrex is pleased to welcome Marcia Spitalney Nuffer with BlueShor. Marcia Nuffer spent 21 years at McKinsey. For roughly the first half, Marcia was a strategy consultant focused on helping organizations realize their business goals through organizational change and leadership development. In 2003, Marcia became McKinsey’s Chief Learning Officer. In this role, Marcia was responsible for building one of the most lauded global leadership development programs in the world and leading strategic people initiatives for the firm.
Today, Marcia has her own consulting firm, BlueShor, focusing on leadership and talent development, executive coaching, and people strategy. While serving companies and nonprofits of any size, Marcia has a particular interest in manager development at high growth companies.
Marcia is happy to collaborate on projects related to leadership and talent development – both strategically and programmatically – and talent strategy. She is also open to executive and team coaching opportunities. While Marcia’s major focus is the Atlanta area, her long-term global experience and the possibilities of remote work enable her to collaborate internationally as well.