Freemium

How the Freemium Tactic Works

 

Robbie Kellman Baxter identifies what ‘freemium really means’, how it can be used as a tactic, and the role of freemium in both ordinary and extraordinary times. 

Lots of organizations, particularly subscription businesses, are changing their rules about what is free and what is paid, in response to the coronavirus.

The Atlantic, The Wall Street Journal and Bloomberg News are a few of the many publishers that have removed the paywall in front of coronavirus-related content. In other words, non-subscribers have access to articles relating to the pandemic and impending financial meltdown.

News isn’t the only industry that is giving away more than usual during this time of crisis.

Fitness organizations, like Orange Theory are live streaming classes that were formerly in-person, for members only.

Hello Core is offering free meditation classes to the public 3x/day through Instagram Live.

Zoom Communication CEO Eric S Yuan is expanding the features available on free accounts for K-12 educators.  

Many of my clients are asking what they should be giving away–a difficult choice in a time when many businesses are desperate for short-term revenue to avoid mass layoffs and ‘keep the lights on’.

 

Points covered in this article include:

  • The difference between free trial and freemium
  • Viral freemium models
  • Customer engagement and retention

 

Read the full article, In Crisis, What Should Be Free(mium)?, on LinkedIn.