Go-To-Market Strategy

Welcoming new member Tarik Djeddour

Umbrex is pleased to welcome Tarik Djeddour with Stellaris Consulting. Tarik is a Healthcare focused former McKinsey manager who started his own consulting firm in 2016. He mainly focuses on go-to-market strategy, commercial due diligence, and insight & analytics projects, supporting pharma and med device teams mostly in Europe and the US. An engineering & MBA graduate of Imperial College London, Tarik has worked for industry leaders such as Honeywell and Shionogi, as well as boutique consultancies.

His 20 years of professional experience is a blend of senior consulting know-how for blue chip clients and hands-on senior executive operational experience across the start-up to incumbent spectrum. He is married to a primary care physician and splits his time between London and Girona in Catalunya, Spain. He is fluent in English, French, Italian, and is developing fluency in Spanish and Catalan. Tarik is happy to collaborate on projects

Welcoming new member Surbhee Grover

Umbrex is pleased to welcome Surbhee Grover with Steel & Graffiti Strategy consulting. With 18 years experience in consulting and brand management, Surbhee Grover provides growth strategy, innovation, digital and marketing advice to leading companies across consumer oriented industries (incl. food & beverage, beauty/ cosmetics, education, hospitality, luxury and digital media). She gained considerable experience during her six year tenure with Booz & Company (2004-2010). Her work has included projects such as the development of an innovation strategy & processes for a global beverage firm; creating a digital strategy for a leading educational entity focused on its international markets; determining global sales capabilities and Go-To-Market strategies in emerging markets for a leading consumer electronics company; and developing a growth product roadmap for a leading European food player.

In addition to this, Ms. Grover honed her product management expertise with firms such as L’Oreal and Marico Industries (Asia) and Colgate Palmolive (N. America). Finally, in partnering with clients across Asia, North America and Europe (UK, Denmark, Netherlands, and Ireland), Surbhee has developed a nuanced understanding of the challenges and opportunities that confront global businesses. Apart from advising senior leaders at global corporations, Surbhee advises several early stage start-ups. She is also a freelance travel writer for the Forbes (Asia).