Go-To-Market Strategy

Welcoming new member Surbhee Grover

Umbrex is pleased to welcome Surbhee Grover with Steel & Graffiti Strategy consulting. With 18 years experience in consulting and brand management, Surbhee Grover provides growth strategy, innovation, digital and marketing advice to leading companies across consumer oriented industries (incl. food & beverage, beauty/ cosmetics, education, hospitality, luxury and digital media). She gained considerable experience during her six year tenure with Booz & Company (2004-2010). Her work has included projects such as the development of an innovation strategy & processes for a global beverage firm; creating a digital strategy for a leading educational entity focused on its international markets; determining global sales capabilities and Go-To-Market strategies in emerging markets for a leading consumer electronics company; and developing a growth product roadmap for a leading European food player.

In addition to this, Ms. Grover honed her product management expertise with firms such as L’Oreal and Marico Industries (Asia) and Colgate Palmolive (N. America). Finally, in partnering with clients across Asia, North America and Europe (UK, Denmark, Netherlands, and Ireland), Surbhee has developed a nuanced understanding of the challenges and opportunities that confront global businesses. Apart from advising senior leaders at global corporations, Surbhee advises several early stage start-ups. She is also a freelance travel writer for the Forbes (Asia).