Lead Generation

Welcoming new member Mark Organ

Umbrex is pleased to welcome Mark Organ with Categorynauts. Mark spent a couple of years at Bain as an Associate Consultant before founding and leading Eloqua, the category defining marketing automation company in 2000. Eloqua went public in 2012 and is now part of Oracle.

Mark then worked as an independent consultant helping Asia and North American SaaS companies go to market. In 2010 Mark founded Influitive, the category defining advocate community company, which today is scaling profitably. Today Mark is coaching category creating SaaS CEOs and also consulting on category discovery and development projects.

How to Use LinkedIn Tools for Lead Generation

 

Johannes Hoech shares a practical post and instructional video that explains how to grow more lead generation enquiries with less budget using LinkedIn tools. 

As a follow on to MarqetU’s recent blogs on low-cost lead generation approaches for B2B companies to re-start their sales pipelines, MarqetU’s CEO Johannes Hoech recorded this 7 minute instructional video below on how to use LinkedIn Navigator and 4 companion extensions to generate highly targeted leads.

The 4 extensions useful for leveraging LinkedIn Navigator’s wealth of high quality contact information featured Johannes’ video are Dux-Soup, LinkMatch, Sharetivity, and CrystalKnows. We have launched several new demand generation efforts using practical, high-velocity strategies such as these since the pandemic hit in March 2020 with good success and on rapid timelines.

These two graphics show a recent B2B lead generation effort where we hit the goals set by the company’s growth architecture within a few weeks of launch.

 

Key points include:

  • How to use LinkedIn Navigator
  • 4 companion extensions to generate highly targeted leads
  • B2b sample pipeline ramp up

 

Read the full article, Grow more with less budget – Low $ demand gen with LinkedIn tools, on MarqetU.com.