marketing technology

Welcoming new member David Edelman

Umbrex is pleased to welcome David Edelman. After 30 years as a Chief Marketing Officer (at Aetna/CVS) and building consultancy businesses in Digital and Marketing Transformation (with McKinsey, Digitas, and the Boston Consulting Group), I would love to work with others on helping companies in healthcare, fin services, consumer services, and marketing tech/svcs shape their strategic direction, build their teams’ capabilities, and become more digitally agile. I know what it takes from the top strategic level down to the nitty gritty of tech, ops, and creative to get great marketing done.

I am also open to appropriate opportunities on boards, and am currently on two non-profit boards — The Walnut Hill School for the Arts, and the Boston Ad Club — where I serve on the strategy committees, building a future direction for both institutions to expand their impact.

I’ve published in HBR, speak frequently at industry conferences and events, and blog on topics ranging from digital marketing to the Customer Decision Journey. But most importantly, I am also a music fanatic and play saxophone.