Product Management

Welcoming new member Johannes Hoech

Umbrex is pleased to welcome Johannes Hoech with MarqetU. Johannes is a C-level Silicon Valley executive experienced in “Growth Architecting”, i.e. all aspects of state-of-the-art pipeline generation and revenue management. Expert analyst and motivational leader with strong skills in general management, strategy, product management, and customer success, as well. 25+ years of experience leading technology startups through early stage, high growth, and turnaround phases.

Having managed organizations ranging in size from a 3-person start-up to a 400-person business, Johannes drives revenue and scales fast growing organizations of all sizes. With his German half he executes efficiently with a highly analytical approach, and with his California half he innovates pragmatic solutions.

Shifting from a Project to Product Mindset – Why and How

 

Tirrell Payton explains why it is beneficial to shift from a project to a product mindset and provides seven tips that can help accelerate the process. 

‘Digital’ continues to grow in importance as a first class business discipline, just as important as marketing, finance, or strategy. Therefore, product management has become more important as the primary lever to bring digital products and services to life. Given that, more organizations have begun to shift their thinking from a ‘project’ mindset to a ‘product’ mindset.

While the difference may seem semantic in nature, the implications can be substantial. A project mindset precludes a beginning, middle, and end of a project with a defined scope. A product mindset precludes orientation around the customer, and continuously evolving the offering to stay aligned with customer wants, needs, and opportunities to delight. The organizations that can best align themselves with customers are the organizations that win in the digital economy. 

According to Gartner, ‘Digital product management is a blend of art and science, an emerging discipline that expands the scope of the product manager’s role. Organizations that embrace and invest in this discipline are better-equipped to capitalize on market shifts and changes in business dynamics, including disruptions.’

 

Tips in this article include:

  • Think in problems, not solutions
  • Think in experiments, not analysis
  • Deliver value, not features

 

Read the full article, Seven Tips to Accelerate Product Mindset Shifts, on LinkedIn.