The subscription business is based on long-term relationships with customers. Robbie Kellman Baxter shares ideas on how to build strong relationships that work for both your personal life and in business.
Over the holidays, I started thinking about what my work on The Forever Transaction and The Membership Economy has taught me about building long-term personal relationships, which ultimately are way more important than any subscription.
As dig in on our 2020 to do lists, and focus on our goals and hopes for the year ahead, I wanted to share some ideas on how we can take these principles and apply them in our personal relationships. It’s a little hokey, and a little jargon-y business-school-ish but I decided to try using my 7-step framework as a guide.
Points covered in this article include:
1: Different tiers of subscriptions
2: Identifying key metrics
3: Onboarding process
4: Using technology
Read the full article, Seven Steps to Better Personal Relationships, on LinkedIn.
Thinking about kicking off the New Year with the goal of transitioning from senior to executive leadership? Stephen Redwood provides advice on how to achieve the goal.
When coaching clients I am often asked the question: what do I need to know to make the transition from being an already experienced leader to being effective as an executive leader
It’s an interesting, and sometimes surprising, question given that they will already have years of experience as leaders. I believe the reason they are asking is because of the realization that the most senior executive roles are often differentiated from other leadership roles by the:
- Weight of ultimate accountability
- Complexity and breadth of oversight responsibilities
- Challenge of motivating others to accept accountability for problem solving
- Difficulty of learning to ask questions rather than give answers
- Degree to which messaging has to be effective at a distance
This is not to say these factors don’t play a role to some degree at all levels of leadership, but at the most senior levels each of these generally carries greater consequences for the organization. So, let’s dig in and look at what I’ve often found helps leaders I work with successfully make this transition.
Read the full article How Do I Make the Transition from Senior to Executive Leadership? on LinkedIn.
Jason George explores the relationship between the human need for ritual, community, and purpose, and the organizations or entrepreneurs who see that need as their next opportunity.
Come all ye faithful
Some of the devoted choose to meet in the early morning, braving the cold and arriving at their nondescript buildings in the predawn darkness. The name on the sign outside might reference “soul” or “cross,” but there is nothing outwardly grand about these places. The real draw is the service about to start inside.
The congregants’ earlier interactions have acclimated them to social norms like dress codes, so they choose their attire with the fastidiousness of early Puritans. This leads to a generic sameness among the group—deviation would make one stick out, and this experience is not about the individual.
Key points include:
-The pursuit of salvation through testing the body
-How brands like SoulCycle and CrossFit fulfill the need
Read the full article, The Business of Religion, and the Religion of Business, on Jason’s website.
Jason George takes a look at the mind maps of the London Cabbie to illustrate the difference between storing knowledge in the brain and accessing knowledge stored elsewhere.
Having been built up over hundreds of years into its current dense and meandering tangle, London’s road network shows few signs of the regularity that characterizes its counterparts in younger countries. Prior to the advent of cheap map technology, anyone wanting to explore unfamiliar neighborhoods would need a detailed atlas to find addresses or landmarks. Finding the desired spot was akin to playing Where’s Waldo, given the thicket of alleys and courts and lanes laid out with no obvious organizing principle.
One group was notably unfazed by this challenge. London’s black cab drivers developed a well-deserved reputation for their ability to navigate to any points in the metro area with ease, with no reference to guide them. This was not accidental, as to earn their license each had to pass a legendarily grueling test that came to be known simply as the “Knowledge,” a requirement first instituted in the era of horse-drawn carriages.
Topics covered include:
-The knowledge economy
Read the full article, How learning changes your thinking — Mind what you know, on Jason’s website.
Robyn Bolton shares five techniques that can help you understand your toughest customers in this post recently published on Forbes.
Let’s be honest, we love talking to people who just ‘get’ us. I believe this is because we often must hold a number of conversations with people who don’t ‘get’ us.
In business, the people who don’t understand us are the ones we desperately need: Our customers. Many might not understand why your products or services cost so much, why your offerings are so complicated or why they should choose your service over a competitor’s.
Points covered in this article include:
-How to open the conversation
-How to learn from customers
-How to ask the right questions
-How to share your opinions
-Knowing your limits
Read the full article, Five Techniques To Help You Understand Even Your Toughest Customers, on Forbes.
Paul Millerd shares greetings from Taipei and his thoughts about shorter workweeks, including recent news from Microsoft Japan where they implemented a four-day week and saw productivity jump 40 percent.
Three years ago I was an office worker in New York City, working in a prestigious job making more money than I ever imagined (some of my peers in New York had much different standards!) yet a storm was brewing inside and one that had been totally invisible to many who knew me my entire life
As I got better at my job and better in navigating the corporate world, I struggled to find a deeper reason for why I was there. Early in my career I was learning a lot, but over time it seemed that no one really cared about learning at all. Working on your career narrative, pleasing executives and making money seemed to be the only thing people worked on. Not the kind of learning I was excited by.
This led to a creeping nihilism which I only clearly see now. I’m really just going to make PowerPoint slides and work 48 weeks of every year?
Points covered in the article include:
-My weird life and living the dream
-Shorter work week: A real trend in 2020
-The happiness ruse
-A poem by Jalāl ad-Dīn Muhammad Rūmī
Read the full article, My Weird Life & Shorter Workweek Zeitgeist, on Paul’s website.
This post from Jeremy Greenberg’s company blog identifies five lessons that CEOs can learn from Howard Stern.
Howard Stern has been one of the most controversial entertainers since he hosted his first radio show over 40 years ago. Love him or hate him, he has enjoyed a successful career thus far – building his brand into an empire worth over $600 million as well as transforming the landscape of terrestrial and satellite radio. Stern’s success can teach us a lot about business. The following are five lessons that CEOs can learn from Howard Stern.
The five lessons covered in the post are:
2.Build a strong, diverse team
3. Balance work and life
4. Pivot naturally
5. Always be curious
Here is the lesson on building a strong, diverse team:
Howard Stern is not a one-man show. “I’m at my best when I have a bunch of people around me, when I can call on them and collaborate,” he explains. Stern’s core nucleus of co-host Robin Quivers, sound effects wizard Fred Norris, and producer Gary Dell’Abate has been working with him since 1984. Quivers plays the straight woman, Norris rarely speaks, and Dell’Abate runs things behind the scenes. They all differ from Stern in every way, but work together to make a great team. Three different people with different strengths and weaknesses, doing different jobs.As you build your team, focus on hiring people who are not like you, but make sure they are people that you like. Diverse work and personal experience, philosophies, and talents are essential to building your company.In fact, studies have found that a work environment that is more diverse causes a decrease in turnover and an increase in productivity. Just remember, you will have to work with these folks, so make sure you can get along with them so that they remain on the team for the long haul.
Read the full article, Beyond Baba Booey: 5 Business Lessons CEOs Can Learn From Howard Stern, on the website of Avenue Group.
Jason George uses the examples of the stent and Ernst Haeckel’s biogenetic law to tackle the issue of “why bad practice persists even after it’s been proven incorrect” and how we can overcome common misbeliefs.
Forget the lessons
For high schoolers studying biology the stakes for bad ideas may not be as high as they would be for a patient who unnecessarily undergoes a heart procedure, risking a complication that outweighs any potential benefit. But in both cases bad ideas continue to color one’s view of the world, and the consequences of seeing things wrongly leads down paths that constrain you.
Like skeuomorphs that stubbornly persist as reminders of a feature of the tangible environment that has long since ceased to be relevant, conventional wisdom guides and constrains decision making in a range of disciplines. Sometimes it channels it in directions that are flat wrong. Try three things to help break through this fog…
1. Blow up your mental model
2. Get as close to the source as you can
3. Incentivize a broader focus
Read the full article, When what you’ve learned holds you back, on Jason’s website.
Paul Millerd shares a comprehensive guide on how to communicate complex information in simple ways, and how to create memorable presentations with 20 secrets from strategy consulting and persuasion science.
How do you build a memorable and persuasive presentation?
I spent over ten years working in the consulting industry at places like McKinsey and Boston Consulting Group and now as a freelance consultant. Communication is central to everything the consulting industry does and in some ways explains why the industry has been so successful for so long. Yet, across the business world and increasingly in the entrepreneurial community, few understand how to present information in a compelling way. Most default to the behaviors of their colleagues or the templates that their company provides. While these methods may result in a beautiful slide, the content tends to fall short.
I am motivated to help people tell remarkable stories, communicate complex information in simple ways, and to teach people how to be memorable. Over the past several years, both through my work and through my research, I have identified many “secrets” of what it takes to create compelling and impactful presentations.
The article covers the following points in detail:
-Make your message memorable
-Structure your message
Read the full article, 20 Secrets From Strategy Consulting & Persuasion Science To Create Memorable Presentations, on the StrategyU website.
Life rarely follows the trajectory of a straight line; the ups, downs, obstacles and curve balls tend to throw us off the pre-planned course. Fallon Ukpe shows you how to shift your focus, handle transitions successfully, and create a life of meaningful achievements. Her book, Squiggly Line, was released on Tuesday, November 12th and is now available on Amazon and online from Barnes & Noble.
We have been programmed to believe that the line of life is a perfect, straight trajectory up and to the right, but that’s simply not how life works. And now, we have a problem, because perfect is impossible and life isn’t a straight line—it’s a squiggly line.
Yet we continue to strive for something that is unattainable, unfulfilling, and unnecessary. The pursuit of perfection is leaving us overworked and underwhelmed with the trajectory of our lives. If that’s where you find yourself, there is good news: you have a choice.
The book, “Life Is a Squiggly Line: Start Embracing Imperfection and Stop Settling for Safe,” is available for sale on Amazon.