Social Media

A Social Media App Designed to Reform Social Media

August 22, 2020

 

Amy Giddon shares insight gained on social media through an App developed by her company that was designed to improve the social media experience by cultivating a better connection. 

We created Daily Haloha to be a positive collective experience of reflection and connection. At a time when connections are frayed and our spirits dampened, we were struck by how participatory art and story sharing projects could uplift and unite us in a moment of shared humanity. We were inspired by how the ability to express oneself authentically and in the absence of judgment, validation, or debate was liberating, even empowering — whether it was through writing on a chalkboard, putting up a sticky note, or sharing a secret on a postcard. No social network or followers needed. Everything contributed in a public space, anonymously. Everyone’s voice is recognized equally.

The idea behind our app was to make it as simple as possible for more and more people to participate in these magic moments. Daily Haloha invites self-reflection and collective discovery by inviting the world to answer one single thought-provoking question each day. In our simple 3-step experience, participants:

  • Reflect and respond to the daily question
  • Connect to another by swapping responses in a chain reaction of anonymous sharing
  • Feel uplifted by perusing reflections from all over the world on the Haloha Wall

 

Areas discussed include:

 

  • Drawing hard lines
  • Creating something different
  • Testing product and principles

 

Read the full article, We Broke Down Social Media to Try and Build Up Humanity, on LinkedIn.