Startups

Welcoming new member Uma Sethi

Umbrex is pleased to welcome Uma Sethi. Uma was a Founding member and Principal at BCG Digital Ventures, where she led multi-disciplinary teams to innovate and launch new startups, digital products or experiences.

Prior to that, she was at McKinsey for nearly 10 years. She served as the America’s Retail Practice Manager for 4 years and the remainder as a classic strategy consultant. Uma was also a Founding Member of globalgiving.com.

Uma currently lives in Redondo Beach, California with her husband and 2 young boys. Uma is looking to collaborate on innovation or strategy projects.

How to Assess Your VC Investor

 

Diane Mulcahy provides valuable questions to help discern the compatibility of an investor before accepting funds for your next project. 

In the race to get the check in hand, most entrepreneurs don’t do in-depth due diligence — or any due diligence — on the venture capital (VC) firms they pitch. Founding teams eager to raise capital to grow their companies enter into long-term partnerships with VC firms they don’t know well. It’s a risky strategy that can leave startup CEOs in mis-aligned partnerships with unrealistic expectations.

 

The four questions covered in depth are:

  • What is the VC’s track record?
  • How much money is the VC personally investing?
  • How big is the VC fund?
  • Do you have a list of portfolio company CEOs?

 

Read the full article, Don’t Take Money from VCs Until You’ve Asked 4 Questions, on the Harvard Business Review.

 

A Survey of Startups

 

Christy Johnson shares valuable insights from a survey of Seattle start-ups.

Most Seattle startups are very focused on the data—they rely heavily on data to drive product decisions. Seattle is home to Amazon and Microsoft, which have leveraged data to succeed in everything from retail, to cloud computing, software development and artificial intelligence. But it’s also home to non-technology companies like Starbucks, that are operating like technology companies and utilizing data to make their core business decisions.

Visionary technology companies like Apple, Facebook, Uber and Google  are establishing outposts in the Pacific Northwest (PNW)

Talent from Silicon Valley is migrating to the PNW because we have these innovative tech companies and a quality of life/cost of living that’s better than Silicon Valley

The PNW has consistently been criticized for not talking about social issues like race—and Silicon Valley companies have begun sharing diversity statistics with their communities, but few Seattle companies have followed suit

To understand what these facts meant for our startups culture, we surveyed more than 315+ employees at start-ups (defined as companies with fewer than 250 employees) in the Seattle area about their experience.

 

Read the results, including:

  • The issue diversity
  • Gender equality
  • What you can do

 

Read the full article, The Seattle Startup Survey Results are in…, on the Artemis Connection website.