White Paper

A Resource on the Digitalization of Your Business

 

Morten Stilling shares an insightful white paper that explains what the SPOT model is and why it can help you through the initial digital discovery process. 

The SPOT Model is a simple but powerful methodology for digitalizing your business with a clear outset in your business strategy. It brings out experienced pains and identified opportunities, and observes common themes found across these.

  • Strategic objectives guiding your business
  • Pains experienced by your organization
  • Opportunities identified by your team
  • Themes observed across pains and opportunities

When you apply The SPOT Model to your digital discovery process, you get off to a good start on your Digitalization journey.

Strategic objectives

All activities in a business should take its outset in business strategy. If your business does not have a well-defined and broadly-communicated strategy, stop reading, go develop one, and tell your employees what it means.

Everyone involved in the digital discovery process must be aware of the context within which the process will be undertaken. Is your business, for example, planning to grow organically or through acquisitions? Are you expecting to expand geographically? Do you have cost-down initiatives in the making? Such strategic plans are important to discuss so all involved have a shared understanding of the industry, company, and market position.

 

Key points include:

  • Opportunities identified
  • Themes observed
  • After digital discovery: prioritization, delivery and benefit realization

 

Read the full white paper, The SPOT Model for Digital Discovery, on spot-solutions.dk.

 

How to Take Action on Your Strategy

 

Duane Capuano shares a white paper on the blocks that stop the implementation of strategies and provides a framework for moving a strategy from thought to action.

Countless association executive teams dedicate significant time and resources to strategic planning. But too often, great ideas and plans stay trapped in the notebook and are quickly moved to the backburner – reduced in priority by more pressing day-to-day management and operational demands.

The need for implementation of forward-looking strategic plans is real and more pressing than ever. Today’s association executives face frustrations of plateaued growth, shrinking revenues and inability to move new ideas into action.

Challenge: Finding New Sources of Revenue

Tightened member budgets have contributed to flat or declining membership and lower attendance at annual meetings, and thus, lower association revenue. Associations must create new products, establish new partnerships, and identify innovative opportunities for engagement to stay relevant. But how…?

Challenge: Growing and Engaging Membership

The professional networking available through social media and new priorities of the Millennial Generation demands that associations find new ways of attracting and engaging members. But how…?

 

Points covered in this article include:

  • Building the business case
  • Define priorities
  • Establishing metrics

 

Access the full white paper, From Strategy into Action – A Roadmap to Success for Associations, from successroadsllc.com.