Tag Archive: brand framework
January 3, 2019 6:54 am
Jonathan Paisner explains the importance of a naming system when branding products and services.
September 21, 2018 7:00 am
When two B2B companies merge, what is the best way to brand a new entity at the corporate level? Jonathan
July 8, 2018 3:50 am
Jonathan Paisner offers six tips for sustaining the passion after the brand launch.
June 3, 2018 7:38 am
From Jonathan Paisner, a simple M&A brand framework to help identify and scope issues that inevitably emerge with platform add-ons.