Episode 288: Robbie Kellman Baxter on how to create a compelling subscription model
Robbie Kellman Baxter is the author of The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue, a book that has been named a top 10 marketing book of all time by BookAuthority. Robbie discussed that book on Episode 6 of this show.
In today’s episode, Robbie discusses her latest book, The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave.
To learn more about her work, visit: https://robbiekellmanbaxter.com/