Episode 394: Drew Kerr on Delivering “Money Lines.”
Drew Kerr is the founder and president of Four Corners Communications, a company that provides pro-active strategic communications and coaching for digital media companies, high-growth startups, and consumer research firms. In this episode, he shares five key communication rules.
Key points include:
- 03:52: The money line
- 10:58: Using a story
- 14:02: The power of the headline
- 19:20: Concise and active
- 23:39: How to be a good moderator